LongBox, Inc., founded by Eisner and Harvey Award-winner Rantz Hoseley, isn’t content on simply capturing a digital subset of the print comic industry Direct Market. “Having your business formed around the idea of capturing 10% of a small market seems similar to putting a revolver to your head with 5 bullets in the chamber.” laughs Hoseley in his typically frank manner. “Music, film, television, videogames… it’s been proven that there are millions of digital entertainment consumers out there. Since one of the problems the monthly format comic has had for the last couple of decades is actually reaching their potential customers. Rather than look at the problem as ‘how can I use this gaffer’s hook to haul people into comic shops’, we grow the market by making the content available to them where they already are.”
With content partnerships including comic publishers and creators, as well as the film, television, and videogame industries, LongBox, Inc. is determined to open the comic industry in a truly far-reaching manner, through addressing the kinds of content available, the availability of content internationally, and making monthly comics truly affordable to the casual reader once again.
